Our client is a magazine publisher and event organiser.

Their aim is to help ambitious founders, CEOs and their companies scale-up their businesses and grow from medium-sized businesses (of which there are 110,000 in the UK) to large companies (of which there are only 7,500). Medium-sized businesses can become a significant growth engine in the UK that create more jobs, boost the economic prospects of individuals and regions, and improve society.

What sets us apart is our focus on serving the UK mid-sized market across all sectors. Our founder is widely recognized as one of the top entrepreneurs in the UK. He has personally experienced the trials and triumphs of growing a business, having taken his own venture from £50,000 of initial capital to a sale in 2023 for £4.1 billion. There are eight things he knows now which he wishes someone had told him in the early days of HomeServe. If they had, he would have taken his growth to 8.4million members, 9,000 employees, and operating in 10 countries in half the time!



Our offering can enable businesses to move faster, make better decisions, and ultimately grow even more successfully. We deliver business content, best practices (and looking for next practices), ideas, tools, mentoring, business support including funding opportunities and recruitment services, speaker resources, and crucially connections to senior executives. We do this through our publications (digital and print magazines, newsletters, and podcasts), events, and our newly formed business leadership community. 

Job summary

This is a key senior leadership role that is pivotal to delivering our ambitious growth targets. We’re looking for an individual with an entrepreneurial mindset, great leadership skills, and an outstanding track record in generating profitable revenue growth in the B2B media market across business publishing, events, and membership. 

The role requires a strategic, results-driven leader who can effectively manage all the commercial aspects of our offering to drive profitable revenue growth and develop a first-class commercial team that builds and maintains strong client relationships by understanding their unique needs and provide tailored solutions across our product and services.

Crucially you will understand the importance of building and maintaining a great company culture, inspiring confidence, and creating enthusiasm from among both colleagues and clients as we deliver on our mission.

Key responsibilities

1.      Revenue Strategies:

• Develop and implement revenue-generating strategies for advertising, sponsorship, subscriptions, and other revenue streams.
• Develop and implement a revenue-generating strategy for building relationships directly with agencies.
• Exceed revenue targets and profitability goals.

2.    Sales Management:

• Lead the advertising and sponsorship sales team to identify and secure partnership revenues.
• Oversee membership subscription acquisition and retention efforts.
• Analyse subscriber data to make informed decisions about pricing and promotion strategies.

3.    Client Relations and Value Proposition:

• Develop and clearly communicate the value and benefits of our proposed solutions to clients, highlighting how our solutions align with the client's objectives.
• Foster and maintain strong relationships with key clients and partners to gain a deep understanding of their needs and issues to create compelling tailored solutions across the portfolio.
• Demonstrate to clients compelling ROI for our solutions.
• Address client objections and concerns professionally and effectively, offering alternative solutions when necessary.
• Gather client feedback and insights to continually improve products, services, and our sales process.

4.    Product/Service Knowledge:

• Develop a comprehensive understanding of our product and services.
• Prepare and deliver compelling presentations and proposals to clients using data and case studies to support recommendations.
• Stay informed about industry trends, competitors’ offering, and market dynamics.
• Use market insights to make informed decisions about content, pricing, and offering.

5.    Reporting: Budget and Pipeline Management:

• Maintain accurate records of client interactions, proposals, and sales activities.
• Develop and manage the annual budget, ensuring cost-effectiveness and financial sustainability.
• Maintain an organised sales pipeline, tracking leads, opportunities, and sales activities through Business Leader’s CRM, generating regular reporting for the board.
• Ensure leads and prospects are prioritised and followed up in a timely manner.

6.    Team Leadership:

• Recruit, train, and lead a high-performing commercial team.
• Set clear performance objectives and provide regular feedback.
• Work closely across editorial, content, and marketing teams to ensure our commercial objectives align.
  

Skills, experience and profile

Candidates could come from a range of backgrounds but will likely have experience over at least a 5-year period with a track record of delivering ambitious revenue targets and developing profitable new income streams.

In terms of experience profile:

• Commercially astute and numerical, with an ability to show this through examples.
• Track record of working strategically, as well as being comfortable executing on detail

In terms of personal attributes:

• Able to build relationships including through tailoring style to effectively influence business leaders at a senior level.
• A fluent communicator who can adapt to different audiences in ways that motivate and build trust and enthusiasm.
• Be proactive in identifying areas of opportunity and how to make them a reality.
• Highly organised, with an ability to develop a plan, and execute against it.
• Analytical mindset with the ability to make data-driven decisions.
• Exceptional negotiation skills.
• Ability to plan and prioritise a demanding workload and to meet deadlines.
• A strong self-motivated team player, open to input, and a desire to move at pace.



Our owner is an entrepreneur to his very core, and his vision, energy and experience runs right through the business, it’s fundamental to who we are. We are looking for someone who will thrive in this type of environment.

How to apply



A) Complete the form on this page

B) Email your CV to info@prosalesgroup.co.uk