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Over 10,000 Campaigns completed in 30 years!
Driving our highest event attendance EVER - with ProSales Telesales and Telemarketing.
6 events and 3 years later (and we are) still satisfied with ProSales Event Recruitment & Lead Generation services.
Our dedicated account manager, Jackelyn, is exceptional—always providing additional support.
Hitting targets on global events with complex requirements using multiple language resources with ProSales Exhibition Teleservices.
We have used ProSales Group over many years for our live events with great success on attendance levels.
It was a pleasure to work with you as always! Thanks so much for the flexibility this year and helping out last minute with issues etc.
Successful integrated marketing campaigns - With Combined ProSales Digital & Teleservices.
It was one of the most successful webinars we had in 2020 with over 1100 registrants.
Despite the short lead time, we had a 38% connection rate on LinkedIn and generated 35 demo requests.
Prosales Group ran a cross channel campaign for CPHI 365 Digital Bundle.
Providing internal sales for event recruitment with ProSales Training & Recruitment and Connect TCM.
Delivering the right candidate to meet our requirements even in the toughest of circumstances with ProSales Training and Recruitment.
I contacted ProSales as I love their philosophy of recruiting people who are prepared to undertake the levels of activity needed to be successful.
We used ProSales to recruit 2 Senior Course Sales Advisors for our head office as we had been struggling to find the right talent, especially not being sales experts ourselves.
We used the sales & business consultancy, outsource sales & digital marketing services provided by ProSales Group and I would highly recommend them to anyone who is struggling with sales process or needs some additional resources to generate leads and appointments.
In just over 2 weeks, we managed to secure 2 bookings which has covered our costs already and we have much more in the pipeline to follow-up which is looking very positive.
We worked with ProSales on an exhibitor acquisition campaign. This campaign was run through LinkedIn. ProSales managed the campaign entirely.
ProSales Group executed a LinkedIn connection campaign alongside our usual registration telemarketing campaign to help us reach a new audience of visitors.
Tracey and her team have so much experience in this area that they were able to reach out to their contacts and also to spot the skill sets that we needed for these roles.
ProSales are not just a recruitment agency but sales experts and were able to add value by giving some free of charge consultancy into our sales environment and process, as well as temporarily take over some sales using their own outsourcing solution.
I would highly recommend.
Kevin Budd
Managing Director | Logic4Training Ltd.
Although we run a high ticket consumer life coaching program and ProSales have a long background of B2B sales, there were certain elements which had a similarity that we were able to draw on.
The business is built on good systems and processes so the transparency and reporting is second to none and we were able to learn from this philosophy.
Tracey has a whole life time of experience in running sales people and companies and her business coaching service is worth its weight in gold.
Ruari Fairbairns
CEO | OYNB
It was a pleasure to work with you as always! Thanks so much for the flexibility this year and helping out last minute with issues etc., the event was a great success with almost 54,000 attendees (previously our highest attended event was in 2019 with nearly 49,000 attendees) and your team definitely played a part!
Elja Peeperkorn
Marketing Operations Manager | Pharma
At Expand Research we were looking for someone to take on a role as Business Development Representative and I contacted ProSales as I love their philosophy of recruiting people who are prepared to undertake the levels of activity needed to be successful.
Not only do they understand how to find the right talent but having managed 100’s of sales people over many years, they know how to do the job required. Plus if needed, they will bring your candidate into their own sales environment and train them before placing on a client site.
Tracey and her team understand sales better than any recruitment company that I have used before and I would recommend them if you are recruiting for any sales or marketing role, or for that matter needing to outsource temporarily to a sales agency.
Richard Rouse
Director | Expand Research
In 2019 we used ProSales to work on our series of events, which includes Sign & Digital UK, Utility Week Live & Net Zero Live.
We felt that we wanted to have an internal telemarketing resource rather than fully outsource. ProSales Training and Recruitment provided us with some temporary resources, trained them for us and provided the technology platform to monitor the activity levels and campaign performance.
There were periods where we had to outsource some of the work as the temps let us down so ProSales Telemarketing came to the rescue and picked up the slack very quickly.
Overall, we found that the experience of having to manage internal resources was much more complex than outsourcing. The external agents also had much higher productivity levels and ultimately achieved a better conversion rate at the event.
We decided in 2020 to outsource all of the event telemarketing to ProSales.
Annabel Burrows
Head of Media Marketing at Faversham House
We all know email campaigns are struggling, and that GDPR blocks spending your way to a result. Russell at ProSales has a solution, the kind of thing Cambridge Analytica would have developed if they had had white wings rather than horns and tail. Bit of science, bit of building on existing networks, bit of telemarketing, with ProSales filling lots of gaps and managing it all to make it effective. It got us out a hole. One additional benefit is that you can actually watch its progress, whereas a lot of campaigns are difficult to monitor until late in the day. The ProSales method helps you monitor the pulse of your campaign and, for me, that meant being able to sleep comfortably.
David Birkbeck
Chief Executive at Design for Homes
Housing Design Awards Director to date, Honorary Fellow RIBA 2008
Tracey and the ProSales Group have helped me with many event telesales and telemarketing projects over the years. Most recently they helped us drive our highest attendance to The Festival of Enterprise ever! They also supported us by exhibiting at the show.
They are THE business for maximising event attendance and lead generation and for recruiting sales and marketing professionals within the event sector. I would highly recommend their services."
Paul Dunne
Director at Festival of Enterprise
We run two events per year and ProSales have been working with us for the last 3 years to help us increase event registrations and also visitor numbers.
In addition, we have used them to undertake some lead generation activity for our stand sales team.
The account management is always excellent with attention to detail and recommendations being core strengths.
Their market knowledge is also a key reason why I continue to rely on their services.
Nav Mann
Director at Recruitment Agency Expo
We've worked with Prosales for several years now, and they've been an absolute pleasure to work with. Our dedicated account manager, Jackelyn, is exceptional—always providing additional support and offering key guidance on best to optimise our budget. Her analytical feedback has been instrumental in shaping our approach for future campaigns. As we enter our next phase of growth, we're excited to continue this successful partnership with Prosales.
Daniel Evans,
Head of Marketing Education portfolio – GovNet
This also ran alongside an email campaign to generate engagement and clicks. The aim was to generate leads and appointments for our digital marketing services.
We built on data which were previous exhibitors of CPHI WW & Pharmapack or digital marketing spenders who were not currently spending on digital.
We then reached out to these contacts on LinkedIn and sent invitation requests, follow-up messaging and then telemarketing calls.
The advice, implementation and account management of the campaign was excellent and we are very pleased with the results so far which has added €100k in booked & pipeline revenue.
We had a 317% increase in sales from in Q3 vs Q2. A vast majority of this revenue was delivered as part of the campaign that the ProSales team supported from end-July onwards.
We are so happy with the results that we have executed another 2 campaigns in 2022 and will be making this a key part of our marketing for 2023.
I would certainly recommend ProSales as a partner for helping to support an internal sales team.
Cara Turner
Commercial Director Digital Pharma
Informa Markets Amsterdam
We gave ProSales Training and Recruitment a very specific brief to find us a Senior Software Testing Sales Executive with 5 years’ experience in our industry and some other criteria which narrowed down the field in terms of available candidates.
I was impressed by the very personal approach to this brief and the determination to try and find us the exact fit for our organisation.
They kept me informed at regular intervals and came back to me with recommendations and ideas to try when things were not easy due to our niche.
ProSales applied a head-hunting service to our requirement and spent many weeks searching for candidates who were working in the key organisations that we needed with the right skill sets.
I found their approach refreshing and would highly recommend them.
Derrick Pereira
Managing Director at Prolifics
Since 2018, ProSales have undertaken registration and conversion campaigns as well as a hosted partner program. They need to be flexible due to time zones and we have also used an Arabic speaker for MEA which they were able to provision.
It is important for us to talk to people early in the process due the need often for a Visa prior to their visit and other relevant information that supports the client’s decision in making the final step to attend the event.
ProSales have always achieved the targets set and I feel a great deal of trust in getting my campaigns delivered in good time and adhering to my priorities.
I am positively going to use them again for my next events.”
Daniel Xia
Brand Marketing Manager at CPHI Events
We have used ProSales Group over many years for our live events at the NEC, Birmingham with great success on attendance levels by running Registration campaigns and Conversion campaigns. This year we have all had to adapt to a new way of thinking and have worked on new Virtual Events. We have undertaken campaigns on awards entries (encouraging to submit awards) and virtual awards ceremonies (encouraging people to attend). The positives of using ProSales are that they can do the high volume of calls to our clients, sell in the benefits of attending and report back findings on a consistent basis, adapt to any changes that may occur and ultimately get the outcomes we need. We have a great working relationship with Prosales and will continue to work with them whether it be on our virtual or our in-person events.
Thank you to the team at Prosales
Annabel Burrows
Head of Media Marketing - Sustainability & Utilities portfolio at Faversham House
We used ProSales to help us launch our flagship report for 2020 which looked at the trends in the pharma sector for 2021 by driving our audience to a webinar. A big objective of this project was to reach out to new data and encourage new contacts to engage with our brand.
ProSales recommended a strategy which involved a LinkedIn Managed Campaign in conjunction with the building of new data.
It was one of the most successful webinars we had in 2020 with over 1100 registrants. The new data that Prosales built and LinkedIn connections produced the highest percentage attendance rates that we had for this event with a conversion rate of 24%. A high number also downloaded the report.
There were several secondary benefits in that we now have a new set of data for ongoing marketing, plus an increased community on LinkedIn to regularly communicate with via posts and messaging.
This was the first time that we had used ProSales with LinkedIn messaging only as previously all our campaigns involved either phone calls only or LinkedIn with phone calls. The right combination really depends on budget and the type of project.
We were extremely happy with the process and have already booked our next campaign in for an upcoming virtual event.
Annika Kiestra
Digital Product Marketing Manager
Informa Markets - Amsterdam
FI Europe Connect was launching it’s first virtual event in November 2020 and in mid-October, we approached ProSales to help us with generating sales leads for the internal sales team.
The data was made up from previous attendees to the physical event who fitted the demographic profile of an exhibitor and our objective was to generate interest in a demo of the virtual event.
ProSales were able to find around 70% of these contacts on LinkedIn and they were sent invitations. This bought an acceptance rate to connect of 34%.
Follow-up calling started at the same time as the LinkedIn campaign as time was short and therefore the results in this case favour the phone calls.
The campaign generated 77 demos’ in total of which 61 came from phone call alone, 13 were from LinkedIn with follow-up call and 3 via email response.
Due to the success of the first campaign, a second one was launched with less than 2 weeks to go until the event.
This time we utilised data from attendees who had expressed an interest in exhibiting in 2021 and the challenge was to try and interest them in 2020 also.
Despite the short lead time, we had a 38% connection rate on LinkedIn and generated 35 demo requests with 63% closed over the phone and 37% via LinkedIn with subsequent phone call.
We were delighted with these results and the fact that ProSales turned this around in such a tight frame. So much so that we are planning the same type of activity throughout 2021 as a key part of our lead generation strategy.
Carola Fiameni
Senior Brand Marketing
Informa Markets
We needed a way of boosting sales and covering significant ground while rebuilding the sales team, so we decided to use ProSales for their LinkedIn fully managed lead generation service.
The process was fully explained to me and they advised on finding the right data as well as helped with our messaging. They also advised on some changes required to ensure that we got better results, based on their monitoring of our campaign. In just over 2 weeks, we managed to secure 2 bookings which has covered our costs already and we have much more in the pipeline to follow-up which is looking very positive.
Duncan Custerson
Event Director
International Confex
Mash Media Group Ltd
We worked with ProSales on an exhibitor acquisition campaign. This campaign was run through LinkedIn. ProSales managed the campaign entirely, growing the connections of our sales team as well as sending messages to potential exhibitors. We were updated weekly and advised on what messaging was working throughout the campaign. The campaign generated a good number of quality leads and enquiries that converted for stand sales for 2022 and 2023. We wouldn’t hesitate to work with ProSales on a similar campaign.
Zoe Wooster
Portfolio Marketing Manager, Design & Build
Montgomery Group
The targeting of the data was very important as well as getting the messaging right and ProSales were able to help us to get this spot on for the audience.
The evidence of this was in the connection rate, which did exceed 50% of the invitations sent at the mid-point of the campaign and we also had 16% of the audience who directly responded and who were delighted to have received the invite to attend London Wine Fair. Some requested to bring colleagues along too.
Not only was the quantity of the response excellent but it was the best quality audience as well with Sommeliers and wine buyers from some of the finest hotels and restaurants in the country. Including for example the Head Sommelier’s & Wine buyers for Harvey Nichols, Harrods, Sexy Fish, Nobu, Four Seasons Hotels, Ivy Collection, Gaucho and many more.
This was the first time that we had undertaken a structured LinkedIn data build and engagement campaign for our event, and it is certainly something that we wouldn’t hesitate to do again.
Holly Boatright
Marketing Manager
London Wine Fair.
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